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DIGITAL DESIGN STUDIO
Great websites start withunderstanding your business.Great websites start withunderstanding your business.
Great websitesstart withunderstanding yourbusiness.Great websitesstart withunderstanding yourbusiness.
We design, build, and launch websites that are intuitive, precise, and built to convert.
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Why us
(01)
Your business has evolved.Your website hasn't.Your business has evolved.Your website hasn't.
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Why us
(01)
Your business has evolved.Your website hasn't.Your business has evolved.Your website hasn't.
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Why us
(01)
Your business has evolved.Your website hasn't.Your business has evolved.Your website hasn't.
People and AI can’t find you.
If your site isn't structured for search or AI, you're losing customers before they ever arrive.
It doesn't communicate what you do.
When visitors can't immediately understand your offer, they leave and look elsewhere.
It doesn't support your growth.
Abandoned checkouts, incomplete signups, missed donations, and postponed bookings aren't traffic problems. They're design problems.
The right website doesn't just look the part.
It does the work.
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How it works
(02)
Simple to start,fast to launch, partner to grow.Simple to start,fast to launch, partner to grow.
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How it works
(02)
Simple to start,fast to launch, partner to grow.Simple to start,fast to launch, partner to grow.
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How it works
(02)
Simple to start,fast to launch, partner to grow.Simple to start,fast to launch, partner to grow.
01
Discover
We assess your business, your users, and where your current site falls short.
Site audit & UX review
Audience & goal research
Fixed-price proposal before we begin
02
Build
We design and build the solution your business actually needs.
UX & interface design
Development & cross-device quality assurance
A live, launch-ready website
03
Partner
Ongoing support that keeps pace as your business evolves.
Content & feature updates
Site performance monitoring
Team handoff with documented training
Fixed prices, agreed before we start.
No surprise invoices.
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Projects
(03)
Projects we shippedProjects we shipped
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Projects
(03)
Projects we shippedProjects we shipped
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Projects
(03)
Projects we shippedProjects we shipped
Real products where we cut the steps that were losing signups, untangled confusing flows, and lifted conversion.
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Leadership
(04)
We started Subtraction Design because we believed in what we were building together.We started Subtraction Design because we believed in what we were building together.
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Leadership
(04)
We started Subtraction Design because we believed in what we were building together.We started Subtraction Design because we believed in what we were building together.
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Leadership
(04)
We started Subtraction Design because we believed in what we were building together.We started Subtraction Design because we believed in what we were building together.
We met in an intensive UX program and saw right away that our work together was sharper than anything we made alone. Human-centred design, applied with real intention, is the belief Subtraction Design is built on.
As co-founders, we direct every project ourselves. You work with the two people who pitched it, all the way through to the build.
Our philosophy
Subtract the Complexity.
Great websites aren’t built by piling on pages and features. We strip away what dilutes focus, so what remains loads faster, reads clearer, and converts better.
Kevin Furtado
Design & Development Director
Carlos Amestoy
Strategy & Design Director
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Pricing
(05)
Partnering and ProjectsPartnering and Projects
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Pricing
(05)
Partnering and ProjectsPartnering and Projects
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Pricing
(05)
Partnering and ProjectsPartnering and Projects
Fixed prices and clear scope, agreed before we start. You know what you are paying and what you get.
Audit
Step one
We go through your current site and find what is quietly costing you customers. You walk away with a clear plan and a fixed price for the rebuild.
What’s included
Full review of your live site
Findings tied to lost customers
Fixed price for the rebuild
No obligation to continue
Build
Step two
We redesign and rebuild the pages that matter, then launch. You go live with a site you can update yourself.
What’s included
Strategy and structure
Design, build, and launch
Built to convert visitors
A site you can edit yourself
Partner
Optional, ongoing
For businesses that want us to stay on. We keep your site sharp as you grow and track what is actually bringing in customers.
What’s included
Ongoing design and updates
One active request at a time
Monthly progress and tracking
Pause whenever you want
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Testimonials
(06)
Success stories from our clients.Success stories from our clients.
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Testimonials
(06)
Success stories from our clients.Success stories from our clients.
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Testimonials
(06)
Success stories from our clients.Success stories from our clients.
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
5/5
"What really sets them apart is the level of research and business intuition they bring to the table. They don’t just skim the surface; they take the time to truly understand the audience, and you can see that care reflected in the final numbers. They honestly understood the brief better than we’d even put it on paper."
Vallerie Traitses
TLC - Account Director
5/5
"Working with Subtraction Design has been a great experience. They’re highly collaborative, flexible on a project basis, and consistently deliver strong work with quick turnaround. Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster. They’ve also stepped into client-facing meetings and worked on the fly based on real-time feedback. I highly recommend them for any team looking for a design partner that executes well and is easy to work with."
Scott Berkovich
Tiny House Digital - Managing Director
4.8/5
"I was burnt out with years of work and no clear way to present it. They found the thread, cut what didn't belong, and I walked away with a portfolio that actually tells my story."
Kelly Zhang
Senior Designer
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FAQs
(07)
Common QuestionsCommon Questions
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FAQs
(07)
Common QuestionsCommon Questions
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FAQs
(07)
Common QuestionsCommon Questions
Direct answers to how we operate, collaborate, and deliver.
If you have other questions, use the contact form below or email us at team@subtraction.design with your inquiry.
We work with entrepreneurs, marketing teams, non-profits, and established businesses that need a website that accurately represents and actively supports their business. If your current site isn't performing, hasn't kept pace with your growth, or you're building from scratch — we're built for that.
We design, build, and launch websites end-to-end. This spans the full range of what a website requires — from strategic direction and brand expression, to interface design, user experience, and technical build. Every engagement is structured around what your business actually needs, not a predetermined package of deliverables.
Every project is scoped and priced based on what it requires. We agree on a fixed price before we begin, so there are no surprise invoices. Ongoing Partner engagements are scoped separately based on your support needs.
Timelines are scoped to each project and upon agreed upfront. We move efficiently without cutting corners, and we also won't rush a project that deserves more time.
Yes. We work remotely by default and integrate smoothly into your existing communication and workflow. Most of our client relationships are managed entirely online without any loss of quality or clarity.
It depends on the scope. Smaller requests may be appropriate for existing clients or clearly defined tasks. For new clients, we typically start with a Discover engagement so we understand your needs before recommending a path forward.
Every project begins with a structured discovery process that establishes clear direction, defined deliverables, and an agreed price before any design or development begins. We keep clients informed and involved at every stage — so decisions are made collaboratively, momentum is maintained, and there are no surprises at the finish line.
We work with entrepreneurs, marketing teams, non-profits, and established businesses that need a website that accurately represents and actively supports their business. If your current site isn't performing, hasn't kept pace with your growth, or you're building from scratch — we're built for that.
We design, build, and launch websites end-to-end. This spans the full range of what a website requires — from strategic direction and brand expression, to interface design, user experience, and technical build. Every engagement is structured around what your business actually needs, not a predetermined package of deliverables.
Every project is scoped and priced based on what it requires. We agree on a fixed price before we begin, so there are no surprise invoices. Ongoing Partner engagements are scoped separately based on your support needs.
Timelines are scoped to each project and upon agreed upfront. We move efficiently without cutting corners, and we also won't rush a project that deserves more time.
Yes. We work remotely by default and integrate smoothly into your existing communication and workflow. Most of our client relationships are managed entirely online without any loss of quality or clarity.
It depends on the scope. Smaller requests may be appropriate for existing clients or clearly defined tasks. For new clients, we typically start with a Discover engagement so we understand your needs before recommending a path forward.
Every project begins with a structured discovery process that establishes clear direction, defined deliverables, and an agreed price before any design or development begins. We keep clients informed and involved at every stage — so decisions are made collaboratively, momentum is maintained, and there are no surprises at the finish line.
We work with entrepreneurs, marketing teams, non-profits, and established businesses that need a website that accurately represents and actively supports their business. If your current site isn't performing, hasn't kept pace with your growth, or you're building from scratch — we're built for that.
We design, build, and launch websites end-to-end. This spans the full range of what a website requires — from strategic direction and brand expression, to interface design, user experience, and technical build. Every engagement is structured around what your business actually needs, not a predetermined package of deliverables.
Every project is scoped and priced based on what it requires. We agree on a fixed price before we begin, so there are no surprise invoices. Ongoing Partner engagements are scoped separately based on your support needs.
Timelines are scoped to each project and upon agreed upfront. We move efficiently without cutting corners, and we also won't rush a project that deserves more time.
Yes. We work remotely by default and integrate smoothly into your existing communication and workflow. Most of our client relationships are managed entirely online without any loss of quality or clarity.
It depends on the scope. Smaller requests may be appropriate for existing clients or clearly defined tasks. For new clients, we typically start with a Discover engagement so we understand your needs before recommending a path forward.
Every project begins with a structured discovery process that establishes clear direction, defined deliverables, and an agreed price before any design or development begins. We keep clients informed and involved at every stage — so decisions are made collaboratively, momentum is maintained, and there are no surprises at the finish line.
