Gilead
Canadian Pharmaceutical Website
Designing a More Supportive Experience for Biktarvy & Descovy
In collaboration with The Local Collective (TLC), we redesigned Gilead’s treatment tool to feel more human and easier to use. Instead of starting with a clinical checklist, we created one flexible experience that adapts naturally to both Biktarvy and Descovy — changing tone, language, and visuals without needing to be rebuilt twice.
Services
UI/UX Design Creative Direction Mobile App Design
tech
Figma Figjam Zeplin
Timeline
8 weeks
Team
Me & Carlos TLC Gilead
Problem
The original page was just a flat list of options — it worked, but it didn’t speak to real people. It felt cold and transactional, and made it hard for users to feel guided or understood. At the same time, the brand team needed one solution that could work for both medications without doubling development time or effort.
Solution
We rebuilt the experience as a short, natural-feeling conversation. People choose whether they’re new to treatment or already on treatment, and the tool responds in a way that makes sense for where they are. As they answer, the tool automatically builds a personalized discussion guide they can save, email, or set as a reminder for their next doctor visit. All of this runs on one flexible system — so the team only has to maintain one build while still expressing each brand uniquely.
Impact
A conversation, not a checklist
The new questionnaire speaks in first-person language that feels conversational, supportive, and relevant. The flow is focused, easy to progress through, and users can jump straight to helpful resources at any time. The result feels warmer, more intuitive, and respectful of people making important treatment decisions.
One Build, Two Brands
We were hired for Biktarvy and saw Descovy was next, so I shaped one system that could wear both voices without changing structure. Tokens drive color, type, spacing, and states, while approved copy and imagery swap per brand. We shipped Biktarvy first, then delivered a second Zeplin spec for Descovy with token swaps and sequence notes. Engineering focused on the new questionnaire logic instead of rebuilding layouts, which gave speed, consistency, and a reusable foundation.
Built for Action
We delivered everything developers needed to start immediately — every screen, every state, across mobile and desktop. The copy team and legal team could finalize text in parallel while the build started right away. Most importantly — people leave with something useful: a customized set of questions to ask their doctor, saved to email or reminder so they don’t forget.
Finished Product
Results
A cold form became a conversation people actually complete. And they leave ready to act.
Next steps
This phase is complete — no future work was scoped.