About us.
Established
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Approach
(01)
Design with Clarity. Built for Performance.
Every product begins with friction — fragmented messaging, technical debt, and misaligned goals.
We don't just "simplify" the interface, we use structured discovery to diagnose the root cause of complexity, then engineer modular systems that eliminate it.
The result is more than a cleaner aesthetic. It’s clearer direction and stronger performance.
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Our clients
(02)
Trusted by teams navigating complexity.
Our clients come to us when products lose clarity.
When performance slows, alignment breaks down, or systems no longer scale.
We work across teams to restore structure, focus, and momentum.
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Leadership
(03)
We believe that excellence is a result of focus, not volume.
We built this studio to stay close to the work. As co-founders, we direct every engagement personally, shaping strategy, guiding creative, and holding the standard across each phase of delivery.
Kevin Furtado
Design & Development Director
Carlos Amestoy
Strategy & Design Director
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Our story
(04)
Subtraction is a discipline — not a style.
Most teams respond to friction by adding more—more features, more messaging, more layers. We do the opposite.
Subtraction.Design was born at the intersection of high-growth tech and financial market portfolio management. Our founders realized that whether you are managing a portfolio or a product, success is defined by the integrity of every decision.
In finance, as in design, the act of restraint is a conscious strategy. Actively deciding "not" to do something is as impactful as the action itself. We formed this collective to bring that same level of intent to interface design—recognizing that when every choice is deliberate, the impact is undeniable.
We apply a rigorous, human-centered lens to find the essential core of your product. By stripping away what weakens momentum, we ensure that what remains is not just minimal.
It is intentional. And built to perform.