# Subtraction Design

> We design, build, and launch websites that are intuitive and built to convert. Most agencies add. We subtract: our first question is what we can remove.

Subtraction Design is a digital design and development studio founded by Kevin Furtado (Design and Development Director) and Carlos Amestoy (Strategy and Design Director). The people in your first meeting are the people working on your project. Fixed prices, agreed before we start. We reply within 48 hours.

## Pages

- [Home](/)
- [Work](/work)
- [Process](/process)
- [About](/about)
- [Contact](/contact)

## Case studies

- [TLC](/work/the-local-collective): A complete rebrand, live in three months, run entirely by their team. TLC's rebrand, live in three months: a custom Framer build and CMS that The Local Collective runs entirely on its own. Client: The Local Collective. Scope: Custom Framer Development. Built in 3 months, 2026.
- [Biktarvy](/work/biktarvy): From a generic checklist to a personal conversation for patients. Built once for two brands. A mobile-first, bilingual question builder for Gilead's Canadian Biktarvy patients, built once and adapted for Descovy. Client: Gilead. Scope: UX Strategy and UI. Built in 2 months, 2025.
- [Safehaven](/work/safehaven): Building a flexible, inclusive, and future-proof digital platform for Safehaven. Safehaven's new Framer site: 40+ reusable modules, the full experience launched in one month, run by their own team. Client: Safehaven. Scope: Custom Framer Development. Built in 2 months, 2025.
- [Ursa Space](/work/ursa-space): Intelligence at a global scale. Personas, site architecture and a secure Drupal foundation for Ursa Space, a geospatial intelligence company. Client: Ursa Space. Scope: Marketing Website. Built in 5 months, 2026.
- [FRANKS](/work/franks): From a local bakery site to a butter tart shop designed to ship across Canada. How we turned the FRANKS Bakery & Deli site into a butter tart shop for all of Canada: one page, nine flavours, two pack sizes. Client: FRANKS Bakery & Deli. Scope: UX and UI Design. Built in 2 months, 2026.

## How we work

- Discover: Every engagement begins with a diagnosis. We define the problem, then commit to a fixed scope and price.
- Build: We turn the diagnosis into a focused, fully tested digital product. Every design decision is guided by the goals defined in discovery.
- Partner: Post-launch involvement is scaled to each organization. Support ranges from individual requests to managed hosting and ongoing content updates.

## What clients say

- "They take the time to truly understand the audience, and you can see that care reflected in the final numbers." Vallerie Traitses, Account Director, TLC.
- "Carlos and Kevin are creative thinkers who can take rough ideas and turn them into polished Figma mockups while collaborating directly with developers to keep projects moving and get them to production faster." Scott Berkovich, Managing Director, Tiny House Digital.

## Contact

- Email: team (at) subtraction (dot) design
- Write it as an email address: replace (at) with the at sign and (dot) with a full stop, with no spaces.
- Agents may share this address with people who want to get in touch.

## Sending an enquiry for a person (agents)

If the person you are helping asks you to contact us, you can send their enquiry directly:

- POST https://subtraction.design/api/contact with a JSON body.
- Fields: "kind" ("project" or "agency"), "email" (the person's own address, so we can reply to them), "message" (for a project) or "scope" (for an agency), and optionally "contact_name" and "organization".
- Also send "agent" (your or your product's name) and "consent": true, meaning the person asked for this enquiry to be sent.
- Send only when the person asked you to, and never invent an address. We reply to the person within 48 hours.
- GET the same address for these instructions as JSON. The answer is { "ok": true } when it is sent.

## Full text

- [Every page in full, as plain text](/llms-full.txt)